Full Time, Permanent

Salary: £90,000 - £110,000 base per annum + company annual bonus

Working Pattern: Monday to Friday, 35 hours per week

Location: Leeds LS10 1LJ - Hybrid (2 days office)

Who We Are
We’re GIG – where retail media meets agency-grade agility. Backed by Smollan, we partner with world-class retailers and global brands to build, commercialise, and scale high-impact retail media networks. We operate at the intersection of commerce, data, and creative technology, driven by a people-first ethos built on integrity, accountability, and bold thinking.

As Media Product Director, you will serve as the principal architect and executive champion of GIG’s end-to-end media portfolio. Bridging commercial strategy, adtech innovation, and omnichannel retail, you will drive the design, go-to-market execution, and continuous yield optimisation of our digital and in-store media products.

Working as a close strategic partner to our Product & Proposition Director, Commercial Leadership, and Client Solutions teams, you will ensure GIG’s media inventory is differentiated, scalable, programmatic-ready, and commercially engineered for high-margin growth. Externally, you will be the authoritative voice of our proposition across the agency and retail landscape.

The Mission
Retail media is rapidly maturing into a full-funnel performance and brand engine. Your mission is to establish GIG as the market-defining retail media partner by:

• Unified Proposition: Unifying digital (on-site, off-site, programmatic) and physical (digital in-store, point of sale) media estates into frictionless, high-ROI commercial products.
• Grounding Decisions in Commercial Rigour: Driving proposition strategy with strict financial accountability, linking every format and tech investment to clear payback models, margin health, and top-line client revenue.
• Future-Proofing the Portfolio: Anticipating where adtech,,identity, and media-buying behaviours are moving, translating emerging trends into immediate revenue opportunities.
• Setting the Industry Agenda: Elevating GIG’s profile across the wider media and advertising community via thought leadership, strategic partnerships, and C-suite client credibility.
• Developing High-Calibre Talent: Directing a multi-tiered product organisation to produce market-leading, agency-ready media packages.

What You’ll Be Doing

• Define and deliver the multi-year media product vision across in-store and digital channels. Translate complex formats into clear, client-ready collateral while balancing revenue goals with the shopper experience.
• Build business cases, rate cards, inventory rules, and trading frameworks that maximise yield, drive ROI, and remain competitive against pure-play digital networks.
• Own the media tech roadmap. Evaluate and integrate programmatic tools, DSP/SSP platforms, and data partners to scale capability efficiently.
• Partner with commercial teams to unlock agency, performance, and non-endemic spend, ensuring all formats are commercially viable and sales teams are fully trained.
• Act as the lead media expert in C-suite pitches and joint business planning (JBP), shaping bespoke media blueprints for retail partners.
• Collaborate with Insights to establish closed-loop Return On Ad Spend (ROAS) and sales lift Directly manage and mentor the Heads of In-Store and Digital Media Product and their teams, cultivating a culture of innovation, accountability, and commercial rigour.

What You’ll Bring:

• Proven Media Product Leadership: Demonstrable track record leading media product development, packaging, and commercialisation, gained within a Retail Media Network (RMN), Media Agency network, digital publisher, or AdTech provider.
• Agency & Ecosystem Literacy: Deep familiarity with how agency planners, programmatic traders, and brand marketers evaluate and buy media (rate cards, programmatic pipes, audience data, CPM/CPC/ROAS metrics).
• Commercial Acumen: Hands-on experience developing business cases, yield-management models, inventory frameworks, and rate card strategies that deliver demonstrable margin growth.
• Omnichannel Breadth: Sound understanding of both digital display/programmatic ecosystems and physical/in-store media networks (and the convergence between them).
• People Leadership: Proven ability to manage people managers, setting clear team vision while coaching specialists across disparate disciplines (in-store vs. digital).
• C-Suite Gravitas: Confident presentation and stakeholder management skills, capable of influencing retail executives, agency heads, and brand CMOs.
• Execution Focus: A strategic mindset that easily pivots to the operational mechanics of bringing new media formats from ideation to sales-ready reality.

Join us in building a market-defining retail media proposition! Apply today or reach out directly to discuss the role in confidence.

We value people at heart:

At GIG, we believe in building a workplace where everyone feels they belong. We’re proud of our culture – built on trust, collaboration, and the belief that work should be as fun as it is fulfilling. If you want to be part of a business that’s growing, evolving, and always aiming to be better than yesterday, we’d love to hear from you.

Benefits:

• 27 days holiday, plus bank holidays, 4 "joker" half days and your birthday off
• Hybrid and flexible working policy
• Vibrant agency environment with regular social and wellbeing activities
• Enhanced maternity/paternity pay
• Electric Car Scheme 
• Cycling to work scheme 
• Private Medical 
• Income protection, Death in Service and Pension Scheme.
• Employee Discounts

We are a tight-knit team of Retail Media Experts specialising in developing and managing top-performing retail media networks for some of the world's largest retailers.  With our expertise and proven track record, we know what it takes to drive success in retail media.

Our culture is one of inclusivity, creativity and positivity and we believe that happy employees lead to happy clients.  With a supportive team and a focus on work-life balance, we have a fulfilling and enjoyable work environment.  Our IMPACT values are an intrinsic part of who we are (Integrity, Mindset for Growth, People at Heart, Accountability, Customer Centric and Teamwork).  Our "Culture Club" shines a light on 5 key areas that we believe make GIG Retail a standout place to work - charity, sustainability, mental health & wellness, EDI and social events. We are certified as a Great Place to Work.