Digital Ad Operations Executive

GIG Retail (a Smollan Company) 

Full Time, Permanent
Salary: £27,000 - £32,000 per annum + annual bonus scheme 
Working: Monday to Friday, 35 hours per week
Location: Hybrid - 3 days from home and 2 days in our Leeds Head Office!
 
Who are we?
 
We’re GIG – a people-first business with creativity and commerce at our heart. We work with brands and retailers across the globe, delivering strategic retail media solutions that cut through the noise. We’re driven by our values – from Integrity and Accountability to having People at Heart. It’s how we do business, and it’s why our team is at the centre of everything we do.

The Role:

To support successful, end to end delivery of digital campaigns; translating supplier briefs and overarching comms planning strategies into granular digital media plans within the dedicated ad server platform. Ensuring effective delivery and reporting of all digital ad served campaigns, that align to agreed frameworks and objectives and meet client expectations.  The role requires a hands-on approach to ensure effective quality control, trafficking, troubleshooting and in flight optimisation of digital retail media campaigns, across sponsored product, sponsored display and in the future radio and digital signage booked and delivered in impressions.

Reporting into the campaign operations lead; your role will see you liaise with various parties within the digital ecosystem; sales managers, operations, retail publishers, digital tech vendors and insights whilst maintaining continued collaboration with your colleagues to ensure best practices are observed and delivered. Reporting back to the wider team on media performance and any media under delivery within the ad tech platform.

What you'll be doing: 

Campaign Coordination 

• Schedule programmatic and direct ad ops campaigns. 

• Execute campaigns within platforms like Osmos, Criteo, Citrus Ad and other relevant systems. 

• Assisting the wider Ops Team with other daily ad hoc duties should it be required.

Relationship Management

• Develop and maintain strong relationships with both internal teams and external clients. 

• Collaborate closely with the Sales & Campaign Operations teams to ensure a seamless transition from campaign booking to go live and delivery

Performance Monitoring & Optimisation

• Assess campaign performance, ensuring that KPIs are consistently met.

• Monitor campaign delivery and manage in-flight optimisation of campaigns - including impressions and clicks, and address any discrepancies when using third-party tags. 

• Follow agreed framework for campaign optimisation, where relevant suggesting campaign optimisation strategies and solutions to clients

• Implement creative swaps and revisions for underperforming campaigns. adding key words and locations to drive revenue optimisation

Reporting

• Provide inventory figures to the Sales Team upon request. 

• Co-ordinate actualisation of bookings with Sales Managers to ensure billing is accurate.

• Providing input into future media plans based on historical data.

• Use tools like Excel and Power BI for reporting and analysis purposes. 

What we're looking for: 

• Proficient in Google suite and aptitude to learn new systems.

• Curious mindset, with an excellent attention to detail 

• You will also have strong organisational, collaboration and communication skills

• A passion for digital advertising offerings and products

• 2-3 years experience working within digital ad operations for agency/retailers is essential

• Working knowledge of Criteo and/or Adobe CDP is desirable

• Strong understanding and demonstrated experience of digital ad trafficking, optimising and reporting

• Previous experience in/understanding of creating and managing social media campaigns, both paid and organic, using social media channels (LinkedIn, Twitter, Facebook, Instagram) and scheduling platforms.

• Knowledge of CRM systems

• Working knowledge of HTML and CSS is a plus

We value people at heart:

At GIG, we believe in building a workplace where everyone feels they belong. We’re proud of our culture – built on trust, collaboration, and the belief that work should be as fun as it is fulfilling. If you want to be part of a business that’s growing, evolving, and always aiming to be better than yesterday, we’d love to hear from you.

Benefits:

• 27 days holiday, plus bank holidays, 4 "joker" half days and your birthday off
• Hybrid and flexible working policy
• Vibrant agency environment with regular social and wellbeing activities
• Enhanced maternity/paternity pay
• Electric Car Scheme 
• Cycling to work scheme 
• Income protection, Death in Service and Pension Scheme.
• Employee Discounts

Why GIG?

We’re a team of thinkers, doers, challengers, and collaborators.

You’ll join a supportive, down-to-earth team where your voice counts, your ideas matter, and your growth is part of our plan.

Apply now and be part of shaping the future of retail media at GIG.

About GIG

We are a tight-knit team of Retail Media Experts specialising in developing and managing top-performing retail media networks for some of the world's largest retailers.  With our expertise and proven track record, we know what it takes to drive success in retail media.

Our culture is one of inclusivity, creativity and positivity and we believe that happy employees lead to happy clients.  With a supportive team and a focus on work-life balance, we have a fulfilling and enjoyable work environment.  Our IMPACT values are an intrinsic part of who we are (Integrity, Mindset for Growth, People at Heart, Accountability, Customer Centric and Teamwork).   Our "Culture Club" shines a light on 5 key areas that we believe make GIG Retail a standout place to work - charity, sustainability, mental health & wellness, EDI and social events. We are certified as a Great Place to Work.

We are expanding our team and have several exciting opportunities.  We are typically based 2 days a week in our Leeds head office, with 3 days either working from home or visiting our clients.

If you are looking for a great team and a great company to work for apply now.