Programmatic Ad Sales Lead

(GIG Retail an Advantage Smollan company)

Full time, Permanent

Salary: £60,000 -  £65,000 per annum + Company Bonus + 26 days holiday (+ birthday off)

Working: Monday to Friday, 9am to 5pm (with some flexibility available)

Location: Leeds, Manchester or London. (Hybrid)

1 day per fortnight with the Client and 2 days working from home. GIG Retail’s head office is based in Leeds.

At GIG Retail, we're passionate about putting customers at the heart of everything we do. We work with leading retailers to transform how they connect with suppliers and shoppers by bringing strategy, data, media and creativity together to drive exceptional results.

We’re now hiring a Programmatic Lead to take charge of programmatic ad sales and delivery – blending technical expertise, strategic oversight, and hands-on revenue generation to drive success for retail media clients.

What you’ll do:

Revenue Strategy & Delivery

• Own the client programmatic advertising sales strategy – from acquisition through to optimisation
• Drive revenue growth via client SSPs (e.g. Google Ad Manager, AdSense) connecting to DSP demand sources (e.g. DV360, The Trade Desk)
• Define and deliver programmatic data strategy and deal structures (open auction, PMPs, etc)
• Build long term relationships with agency partners, advertisers, and clients

Campaign Execution & Optimisation

• Oversee campaign setup, execution, creative delivery, and ongoing optimisation
• Drive smarter workflows through automation and AI-led solutions
• Test new formats (e.g. video, interactive, playable ads) and push boundaries in engagement

Data-Driven Performance

• Analyse campaign performance and deliver high-impact reports and insights
• Work with the data team to build audience segmentation models and attribution frameworks
• Use tools like Google Analytics to enhance performance

Client & Partner Leadership

• Act as a strategic partner to key clients, aligning campaigns with their commercial goals
• Advise on programmatic best practice e.g. brand safety, frequency capping, creative optimisation, etc.
• Stay ahead of trends in programmatic AdTech, and advise on market developments, new platform and partner opportunities

 People & Team Growth

• Build and lead a growing programmatic sales team function
• Foster collaboration and knowledge-sharing across the wider media and agency teams
• Champion innovation, testing, and continuous improvement in programmatic delivery

What you’ll bring:

• Commensurate experience in programmatic advertising with a strong agency network
• Proven success in digital media sales, programmatic strategy, and campaign delivery
• Hands-on knowledge of SSPs/DSPs/DMPs, including Ad Manager, AdSense, DV360, Campaign Manager
• Strong analytical and commercial skills – confident using Excel, SQL, GA4, data visualisation and reporting tools
• Excellent client relationship and stakeholder management skills
• Strategic thinker and team leader who thrives in a fast-paced environment
• Ideally degree-qualified (but experience matters more)

Why GIG Retail?

We are a values-led business that puts people first. Our culture blends commercial excellence with a customer-focused approach and a mindset for continuous growth. You will be empowered to lead, innovate and make a lasting impact.

What We offer:

• Hybrid working
• 26 days holiday plus bank holidays
• Enhanced maternity, paternity and adoption leave
• Medicash health plan
• Electric car scheme
• Tastecard, Perkbox and more

Ready to lead the future of programmatic in retail media? We are looking forward to hearing from you! Apply now and bring your expertise to GIG Retail.

We are a tight-knit team of Retail Media Experts specialising in developing and managing top-performing retail media networks for some of the world's largest retailers.  With our expertise and proven track record, we know what it takes to drive success in retail media.

Our culture is one of inclusivity, creativity and positivity and we believe that happy employees lead to happy clients.  With a supportive team and a focus on work-life balance, we have a fulfilling and enjoyable work environment.  Our IMPACT values are an intrinsic part of who we are (Integrity, Mindset for Growth, People at Heart, Accountability, Customer Centric and Teamwork).   Our "Culture Club" shines a light on 5 key areas that we believe make GIG Retail a standout place to work - charity, sustainability, mental health & wellness, EDI and social events. We are certified as a Great Place to Work.

We are expanding our team and have several exciting opportunities.  We are typically based 2 days a week in our Leeds head office, with 3 days either working from home or visiting our clients.

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